Avoiding ‘Fake Views’

10th March 2024

With many brands turning to “Influencer Marketing” as part of their overall marketing strategy, it’s important such brands take care to make sure claims, whether made by influencers or the public are not misleading.

The Advertising Standard Agency (ASA) have put together a useful article to ensure quotes are CAP Code compliant!

There are several rules and guidelines which brands and social media influencers need to follow to stay on the right side of the law. The relevant rules and guidelines are often updated to reflect the development of social media advertising, so it’s important to stay on top of updates from the ASA.

SMB advises its clients, which include social media influencers, online publishers and fashion brands on compliance with the various advertising laws in place.

However, marketers should take care to make sure that such claims, whether made by celebrities or members of the public, are accurate, capable of substantiation and unlikely to mislead. Here are seven key tips to ensure the quotes from your clients are CAP Code compliant.

If you require any further information please contact Annika Chauhan at annika.chauhan@smb.london.