Sustainability and Values drive success of retail brand
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Peter Weiss Joint Head of Department
Partner Corporate, Commercial & Finance +44 20 3206 2725 Email Peter
An interesting article on how Freshly Cosmetics has made its values and sustainability, a pillar of its business strategy, alongside its on-line sales.
Its messaging, which presumably resonates with its customer base, is part of its success in attracting clients who are being drawn to to its products, and its messaging about core values which are positive.
It is a good example of combining both commercial principles of fashion and treating oneself to products making “buying” ok, and at the same time allowing customers to feel that the engagement is creating a positive impact or at very least, not contributing to the worsening of environmental waste and keeping to the wider messaging of sustainability.
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