Our client, Bauer Media UK, the multi-platform media group with a reach of over 25 million consumers in the UK, has added Jazz FM to their portfolio of radio brands in an deal led by Simon Goldberg, SMB’s Head of Media: Business and Rights and Joint Head of Corporate, Commercial and Finance.
Bauer’s impressive portfolio of huge radio brands, including Kiss FM, Absolute Radio, and Magic, will benefit from the acquisition by reaching a wider audience for advertisers. Jazz FM currently boast 672,000 weekly listeners, many of whom come from the lucrative ABC1 demographic.
Paul Keenan, chief executive of Bauer Media, said: “Jazz FM is a much loved, respected and influential brand, with strong growth potential, we look forward to developing it further.
“Jazz FM’s expertise combined with our knowledge and experience in digital and personalised advertising technology such as Bauer’s InStream+ will propel the brand for both listeners and advertisers. We look forward to working with the team to grow the business.”
We would like to wish our client the very best with the addition of Jazz FM’s to their portfolio.
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