SMB Media team support call for greater Muslim representation in film

5th July 2021

Riz Ahmed, who was the first Muslim actor to be nominated for an Oscar, has spoken out about the lack of Muslim representation in film. In a study by USC Annenberg, it was reported that that less than 10% of top grossing films from 2017-2019 had a Muslim character on screen, with less than 2% of those characters having speaking roles.

We are pleased to see that Riz Ahmed has launched a multi-layered initiative for Muslim representation in media, in partnership with the USC Annenberg Inclusion Initiative, the Ford Foundation and Pillars Fund.

Head of Diversity, Equality and Inclusion and Joint Head of the SMB Media team, Razwana Akram,  welcomes the initiative saying “At SMB we strive to be a place where everyone belongs and can thrive with us. We look not only at our staff, but the clients we work with to ensure that everyone is represented.”