Michelle Rule
Legal Director
Corporate, Commercial & Finance
+44 20 3206 2856
Email Michelle
michelle.rule@smb.london
LinkedIn
Michelle is a Legal Director in the Technology, Corporate & Commercial teams.
She is a specialist commercial lawyer and advises clients on day-to-day business issues, with a focus on advising, drafting and negotiating a wide range of commercial, technology and intellectual property contracts, including software agreements, terms of business and supply of goods and services agreements as well as advising organisations on data protection considerations and compliance.
Michelle joined the firm in 2021 following periods working in private practice and in-house for a renewable energy developer. Michelle retrained as a solicitor in 2008, following 12 years working in digital media and technology businesses as a product manager and IT director.
Practice areas
Insights featuring Michelle
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15th September 2026Drip pricing, green claims and dark patterns: The CMA’s consumer compliance crackdown
The CMA is taking a tougher approach to consumer protection. This article examines recent enforcement action on drip pricing, green claims and dark patterns, and what businesses should do to minimise regulatory risk.
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1st December 2025AI Regulation: Compliance
This article examines three significant case studies that demonstrate how emerging technologies intersect with key areas of law and regulation. These include: the use of AI-based chatbots for customer service in the context of consumer rights; generative AI in relation to the Online Safety Act; and the application of generative AI in creating advertisements under the CAP Code.
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30th June 2025Consumer Law Elements of DMCC
The Digital Markets, Competition and Consumer Act 2024 (DMCC) regulates large technology providers, expands CMA powers, and introduces new consumer protections.
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News featuring Michelle
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29th July 2026 Corporate, Commercial & Finance
Data Protection Complaints – Action needed for every data controller
Michelle explores the new provisions of the Data (Use and Access) Acts 2025 and what the immediate practical changes mean for all organisations.
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24th February 2026 Corporate, Commercial & Finance
SMB advises John Gore Productions, on its investment into the production company Deep Fusion Films
We’re delighted to have advised our client, John Gore Productions, on its investment into the production company Deep Fusion Films.
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11th February 2026 Corporate, Commercial & Finance
SMB has advised the majority shareholders of long-standing client, Exile Group
SMB has advised the majority shareholders of long-standing client, Exile Group on its minority stake sale to private equity firm Bridgepoint.
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